Uncategorized

Raah e Fakira Music Video Out Now

We return with a brand new music video for the title track of their forthcoming album, ‘Raah-e-Fakira’. The video, produced by Red Bull Media House, tells the story of a young boy who has dreams of flying, but instead finds his superpowers through the ancient Indian human pyramid sport of Dahi Handi. Shot in Mumbai in collaboration with a
Dahi Handi ‘mandal’, the video charmingly captures the dreams of the young boy and the subsequent sense of inner peace that comes with finding your purpose in life.

Raah e Fakira – New Album and Tour Plans

Swarathma plans the third album and launch tour across Bangalore, Mumbail, Pune, Delhi and Udaipur!

We’re back with a fresh sound with our brand new full-length release Raah e Fakira, with 8 new tracks that represent the band’s new direction. The songs speak as much of journeys inward as much as songs of social consciousness that the band is known for.

Listen to the title track here!

The rest of the album will soon be available on all streaming platforms.

Graphic Novel Artwork Inspired by the Band’s songs:
We’ve collaborated withGhost Animation, a Kolkata based collective of artists and illustrators who created the album artwork as well. The idea is to interpret the songs as stories told through the graphic novel format. In the absence of physical CDs, the band intends to give away the picture storybook as a visual representation of the songs of the album that can form a collectible memory for the band’s fans.

Music Video featuring indigenous sport Dahi Handi
The band tied up with Red Bull to create a music video for the title track Raah e Fakira that tells the story of a young boy who is seeking to fly, but only finds his hidden superpowers via the human pyramid sport of Dahi Handi. Shot in Mumbai in collaboration with an authentic team of Dahi Handi athletes, the band captures the energy of the sport and the inner peace that comes with finding your purpose in life. The music video will be previewed at the launch gigs.

Raah e Fakira India Tour to promote the album
The band is embarking on an ambitious India Tour that takes the new music and attitude to cities across India. The graphic artwork will be up for sale along with a special preview of the music video for the audience. Tour dates:

· 05 Oct | Bangalore | Fandom at Gilly’s Redefined | Tickets
· 07 Oct | Mumbai | Above the Habitat | Tickets
· 12 Oct | Pune | Hard Rock Cafe
· 13 Oct | New Delhi | The Bar Cat | Tickets
· 20 Oct | Udaipur | World Living Heritage Festival
· 21 Oct | Bangalore | Sunday Soul Sante

See you soon!

Swarathma

The Hair Hostess – New Video on Plastic Use out now

What if an airline safety demonstration talked about the pitfalls of our plastic use? Watch the Hair Hostess demonstrate this and provide you an alternative to plastic bags – the nifty and cool Small Steps cloth bags that are available at Swarathma’s concerts

Beta Sweater Pehno – Official T-Shirt Out Now!

The brand new official T-Shirt for Beta Sweater Pehno is out now!

Some time ago, we saw some really cool chalkboard designs from a talented designer friend of ours. In our chats with Akshaya, (whose Instagram page is dope), we came up with a really cool way of taking you down memory lane while celebrating the song that talks about the pressures of growing up, and what it’s like to go to school in the 80s and 90s. (We’re not sure much has changed there!)

So here goes, the brand new Beta Sweater Pehno T-Shirt! It’s up for pre-order with our good friends at RedWolf!

Woohoo!

New Merchandise: Beta Sweater Pehno T-Shirts Coming Soon

 

We’re stoked to bring out the all  new Beta Sweater Pehno T-Shirt designed by the talented Akshaya Krishnan. And yes, there is chalk dust on it, like on the black boards of your childhood, and we’re hoping to have it on sale real soon.

Jishnu speaks at TEDxStXaviersMumbai

Jishnu spoke about ‘Making Music to Make Sense of the World’ at the recent TEDxStXaviersMumbai. We can’t wait for the video to come out, where he talks about how and why Swarathma makes the kind of music it does. Stay Tuned!

Beta Sweater Pehno wins Best Music Video

At the recently held Radio City Freedom Awards, our music video Beta Sweater Pehno won the award for Best Music Video. Vasu and Jishnu were in attendance to pick the award up. It was even more special considering our man Vasu was the Director of the video, putting his considerable filmmaking skills to use for this quirky take on parental pressure.

 

Accepting the award Jishnu spoke of how Radio City played a major role in the band’s career, with Radio City Live giving the band its first break and album recording contract. If you haven’t watched the video, watch it here!