New Merchandise: Beta Sweater Pehno T-Shirts Coming Soon

 

We’re stoked to bring out the all  new Beta Sweater Pehno T-Shirt designed by the talented Akshaya Krishnan. And yes, there is chalk dust on it, like on the black boards of your childhood, and we’re hoping to have it on sale real soon.

Jishnu speaks at TEDxStXaviersMumbai

Jishnu spoke about ‘Making Music to Make Sense of the World’ at the recent TEDxStXaviersMumbai. We can’t wait for the video to come out, where he talks about how and why Swarathma makes the kind of music it does. Stay Tuned!

Beta Sweater Pehno wins Best Music Video

At the recently held Radio City Freedom Awards, our music video Beta Sweater Pehno won the award for Best Music Video. Vasu and Jishnu were in attendance to pick the award up. It was even more special considering our man Vasu was the Director of the video, putting his considerable filmmaking skills to use for this quirky take on parental pressure.

 

Accepting the award Jishnu spoke of how Radio City played a major role in the band’s career, with Radio City Live giving the band its first break and album recording contract. If you haven’t watched the video, watch it here!