MUSIC FOR A CAUSE
Swarathma wears social conscience on its sleeves. The band members compose music because they love it, and they layer it with causes and beliefs that affect each of them personally.
Music is a channel, a medium of expression of the band’s collective values.
And these collective values have led them to make music around issues like child sexual abuse, urbanization and a satire on politics in daily life, among others.
We Stand in Solidarity and Support for Campaigns in These Tough Times of the Pandemic
We owe the success of our gigs to workers who toil super hard to put up the shows - engineers, stage hands, laborers, sound company workers, light riggers, and the entire community of daily wage and contingent workers who can't make ends meet when gigs dont happen.
#TogetherforTomorrow is an initiative to provide support and financial assistance to these essential workers of our industry. As our way of giving back, we are contributing the 1st-month streaming revenue from Mushkil Mein Jeena to this campaign.
With more than 10 crore jobs at risk, the future of the performance industry is at stake - let us come together to support the people who are it's very backbone.
Together with some of India's finest Indie artists and creatives, we are contributing to #foryourmind - a campaign to raise funds and awareness around mental health.
Frequent lockdowns, forced isolation and an uncertain future induced by COVID-19 is hard for the mental well-being for so many of us.
Our music is our medium and our path to guide us and you to a better tomorrow. We have curated a 4-song playlist with tracks that are about hope and remind us of the beauty of the human experience. In collaboration with graphic-artist Ekta Bharty, we have also put up 2 sets of stickers with the art-work for our latest single Mushkil Mein Jeena. #foryourmind runs for 15-days in early August, 2020.
Proceeds from this campaign will go to select NGOs who are actively working to bring relief to those batting stress, depression and anxiety. Hear Jishnu talk about the relevance of this campaign with Uddipan Sarmah, the founder-vocalist of As We Keep Searching, the post-rock band who started #foryourmind bringing such so many us together.
For A Greener Planet, For A Susainable Future
As temporary citizens of this earth, Swarathma believes that each of us are responsible for creating a sustainable future for generations to come.
Many Notes for Sustainability: In their city, Swarathma has been associated with the movement against single-use plastic, the stir against the proposal to axe trees at Indira Nagar BDA complex, and the Steel Flyover Beda protest. They have played in aid of NGOs such as Indian Youth Climate Network (IYCN), supported Greenpeace in India to raise awareness about climate-change.
The band has done fund-raiser shows for Dream-a-Dream Foundation, Delhi-based YP Foundation and Chennai-based micro-credit organization Rang De.
Ban On Plastic: They support the use of cloth shopping bags over plastic, giving them away at their concerts with their merch. These eco-friendly bags are made by an organization called Small Steps, based in Puducherry and run by women who’s livelihood were impacted by the devastating tsunami of 2004. The band recently played at a fair hosted by BBMP, the Bengaluru civic body, to promote alternatives for single-use plastics.
Water Warriors: Recently, in association with Swechha India, Swarathma is shining an urgent spotlight on India’s looking water crisis.
Their much-loved song, Pyaasi is based on the Karnataka-Tamil Nadu dispute regarding Cauvery waters. India continues to suffer from droughts and states quarrel over water. Our foolish belief that nature belongs to us and we have a right of ownership over it - this belief is addressed through this soulful song.
#ConcertforTrees Sept, 2018
As trees embrace each other , Swarathma came together with I Change Indiranagar and other concerned citizens to perform and raise awareness about 171 odd trees that were to be axed under a redevelopment plan.
Development should not come at the cost of losing valuable green cover
Pyaasi: 1st music video
"I am thirsty from quenching your thirst" - Pyaasi is a river's lament. For this track feat. the legendary Subha Mudgal, Swarathma joined hands with Global Water Council, Deloitte, Gibson and Naandi Foundation.
The video juxtaposes the story of a village girl's search for water in rural Rajasthan as she deals with severe water scarcity with urban Indians who remain unaware of the scale of the problem. 1 out of 7 Indians don't have access to clean drinking water is a grim statistic.
"Wars have been waged for natural resources - through their song, Swarathma urges people to stop a while and listen to Mother Earth.
Spreading the Joy of Music: #BYOH and School of Rock
Spreading the Joy of Music: It began with Swarathma Action Replay shows where the band would go and play for organizations or people who cannot come and watch live performances. Maybe they are not privileged enough financially or physically. Over the years, Swarathma has played at leprosy centers, rehabilitation centers, old age homes, child-care centers and orphanages. They have played shows for the blind, had sung for street kids.
In 2019, Swarathma started two new initiatives: BYOH and School of Rock.
#The Happiness Project: Bringing You Our Happiness
BYOH is Swarathma's new video-series and it all about bringing you their happiness – and for Swarathma, it happens when they play music to those who have too little of it.
For the second, the band invited the Visually Challenged Children from Karnataka Welfare Association to share our music at the Bohemian House – and they opened our eyes to the true gift that music is.
#SchoolofRock: Taking Music to Classrooms
2019 was about new beginnings and sharing the story of Swarathma's journey with more of you. So, the band started a series of music workshops and concerts for schools.
SCHOOL OF ROCK Episode-1
In 2019, Swarathma took this to the GEAR International School, NPS Whitefield and Silver Oaks International School.
Each concert was a smile-fest. The unique energy was totally refreshing – and here is to more in the days to come.
Being Better Citizens & Addressing Urban Concerns
Our Music is About Being a Better Citizen: Through our songs, we have always expressed our deep beliefs on building a greener city and a sustainable planet.
As the nation went to polls in 2019, Swarathma collaborated with India Today on a unique campaign urging citizens to go out and vote.
Through several of their songs, Swarathma has echoed the voice of millions of Indians who are frustrated with the system of governance and want to break the monotony of stereotypes in the society.
Topiwalleh is a rhythmical satire on the political arena of the country.
Yesu, Allah aur Krishna is about communal harmony and Kabir's teachings.
Swarathma performed for citizens and a bunch of inspired kids who, in association with the NGO "Let's Be the Change" spend weekends cleaning and beautifying ugly stretches of city.
Musical Cleanthon Nov, 2017
With Citizens for Bengaluru, Swarathma lent support and voice to Bangalore Metropolitan Transport Corporation’s Bus Priority Lane initiative on one of the city’s most perma-jammed Outer Ring Road.
Here is the band, in an impromptu jam during rush hour to inspire Bangalorean’s to adopt public transport.